Your Alexa rank isn’t really an ideal traffic metric to use if you’re looking for pinpoint accuracy, but that doesn’t mean it can’t be a useful motivator. I log into most of my sites daily so I’m always checking my browsers Alexa ranking plugin for each of my websites. Sure, my recorded visits probably skew the results slightly, but not too much. I have sites with Alexa rankings in the millions that I visit daily and others with much better/lower numbers too, so it’s all relative if you ask me.
I use it as an incentive to keep myself posting regularly. Something about watching that number creep down over and over makes me want to keep at it. While it might not be the best ranking method, I believe it does have some worth. Have you ever noticed the popular make money bloggers claiming to be making a living usually rank somewhere between (roughly) 5,000 and 20,000 in Alexa? I’m sure that range doesn’t guarantee you a dime, especially if you’re banking on the randomness of ad clicks or affiliate sales, but there must be a very broad correlation between attaining a certain Alexa score and earning some decent revenue.
I started searching for blog sites (regardless of site topic) that share income data or publish monthly revenue reports to see if there was any link to an Alexa range and making decent revenue. I realize there are so many different variables that could warp such a fun study, but I wanted to find that coveted Alexa range linked to ample income. Is there an Alexa number that more often than not equals a decent chunk of change each month? Sure, this is all contemplative speculation based on rather flimsy traffic data to begin with, but I’m still interested to see the results.
I realize that some of these folks have their hands in a bit of everything including membership only sections, training programs, their own products (such as books, e-books, and phone apps, etc.), affiliate sales, ppc and cpm ads, direct ad sales, multiple sites, ebay or domain sales, paid reviews, and more. These income results will include everything, even if in some cases the revenue totals are for multiple sites. It’s also worth noting that on some sites I could only find older monthly revenue details, but the Alexa rank I recorded was for the date of this post.
- SmartPassiveIncome.com – Monthly Earnings – $46,221.80 (Oct 2012) – Alexa Rank – 6,004
- Addicted2Decorating.com – Monthly Earnings – $2,000 (Varies, but reliable) – Alexa Rank – 87,267
- TrafficGenerationCafe.com – Monthly Earnings – $863 (Oct 2012) – Alexa Rank – 10,902
- BloggersPassion.com – Monthly Earnings – $1,476 (Aug 2012) – Alexa Rank – 21,909
- DailyBlogMoney.com – Monthly Earnings – $2,113,26 (Sept 2012) – Alexa Rank – 75,933
- FromAway.com – Monthly Earnings – $1,242.47 (Oct 2012) – Alexa Rank – 304,227
- PinchofYum.com – Monthly Earnings – $4,237.45 (Oct 2012) – Alexa Rank – 121,789
- My4HourWorkWeek.com – Monthly Earnings – $1,606.26 (Nov 2012) – Alexa Rank – 54,127
- NerdyNomad.com – Monthly Earnings – $11,365.00 (Oct 2012) – Alexa Rank – 77,079
- YesIAmCheap.com – Monthly Earnings – $1,164.75 (Oct 2012) – Alexa Rank – 180,604
- EarningForever.com – Monthly Earnings – $390.69 (Nov 2012) – Alexa Rank – 533,655
- LivetheNewEconomy.com – Monthly Earnings – $105.24 (Nov 2012) – Alexa Rank – 431,769
- ReplaceYourSalary.com – Monthly Earnings – $106.20 (Sept 2012) – Alexa Rank – 151,154
- Magnet4Marketing.net – Monthly Earnings – $368.23 (Aug 2012) – Alexa Rank – 48,135 (Income page removed)
- GrandOnlineProfits.com – Monthly Earnings – $3,067.01 (July 2012) – Alexa Rank – 883,699
- MyOnlineSuccessDiary.com – Monthly Earnings – $377.70 (Aug 2012) – Alexa Rank – 427,966
- DollarsandRoses.com – Monthly Earnings – $13,491.48 (Oct 2012) – Alexa Rank – 321,170
- BusinessandBlogs.com – Monthly Earnings – $9,315.56 (Sept 2012) – Alexa Rank – 185,602
- MyMultipleIncomes.com – Monthly Earnings – $4,654,71 (Oct 2012) – Alexa Rank – 169,482
- MikeFromMaine.com – Monthly Earnings – $2,603.40 (Sept 2012) – Alexa Rank – 58,696
So there you have it. Twenty random blogs with a recent monthly income report. I didn’t realize how vast the Alexa range would be in this list, but it really shows that it’s less about attaining a certain amount of traffic (or Alexa traffic if you will) and more about what you do with it. As I write this, I’m realizing I’ve been obsessing over the wrong number. Sure, an Alexa rank is fun to watch, but it means next to nothing. I should be watching my income by experimenting with new revenue streams while continually testing what I use currently.
Most of these sites break down their revenue so you can see where it’s coming from and what is strongest for each individual niche. It’s also important to realize you have to take a pro-active approach to attaining higher revenue instead of just waiting for it. If all you use is Adsense, you’ll likely never experience the kind of income a lot of these sites earn, but a more balanced attack with a combination of streams appears to work wonders for these people.
For example, take a look at Pat Flynn’s last income report over at his Smart Passive Income site. He has over two dozen affiliate products he earns from alone. Now go check out that list and search his site for where and how he uses/mentions these products. I just did the same thing and left his site realizing I haven’t been working nearly as smart as I could have been. Did you catch that each one is linked in his monthly revenue reports too?
Ok, so there’s no real magic Alexa number, but I will say once you get your score down into these familiar ranges (similar to these sites), then it’s up to you what you do with that traffic. Study the people on this list closest to your number or niche and figure out what they’re doing right (or what you’re doing wrong). There’s really no reason you can’t be achieving similar results if you’re in the same traffic ballpark as these other sites.
I know I have my work cut out for me. Seriously. It’s a good thing I enjoy writing because I am an extremely underachieving blogger if we’re talking dollars and cents. From just a quick comparison, other sites in the general neighborhood of my Alexa rank are making hundreds of dollars each month, so I am clearly doing just about everything wrong thus far. And then there’s the couple running the DollarsandRoses.com website which isn’t far off from my Alexa rank, yet they earn so much that they have to carry their monthly gains to the bank in a wheelbarrow. Good for them, although I’m not sure if the amount they’re earning is motivating or discouraging at this point. 😉
Oh, and I almost forgot one last website to include.
- OpenSourceHack.com – Monthly Earnings – $2.63 (Nov 2012) – Alexa Rank – 379,500